Effective Date: July 2023

This Privacy Policy is created and operated by Prime Finserve (hereinafter referred to as “We,” “Our,” and “Us”). The creator of this Privacy Policy is dedicated to ensuring your privacy concerning the protection of the invaluable information you may share on this Website. This privacy policy pertains to the Website “www.primefinserve.com” and any associated domains (“Website”).

For the purpose of this Privacy Policy (“Privacy Policy”), wherever the context requires, “We,” “Company,” “Our,” and “Us” shall mean and refer to the Website, Prime Finserve.

“You,” “Your,” “Yourself,” “User” shall mean and refer to natural and legal individuals who use this website provided by us and are competent to enter into binding contracts, as per the applicable laws.

“Third Parties” refer to any websites, platforms, or individuals other than the Users and the creators of this Website.

To provide You with uninterrupted use of the Website, We may collect and, in some circumstances, disclose information about you with your permission. To ensure better protection of Your privacy, We provide this notice explaining Our information collection and disclosure policies, and the choices You make about the way Your information is collected and used.

This Privacy Policy is in compliance with the data protection laws of India. If you do not agree with the terms and conditions of our Privacy Policy, including the collection or use of your information, please do not use or access the Site. If you have any questions or concerns regarding this Privacy Policy, you should contact our Customer Support Desk at hello@primefinserve.com.

DEFINITIONS

PERSONAL INFORMATION: This term refers to any information that identifies or can be used to identify an individual, directly or indirectly.

Website: Refers to “www.primefinserve.com” and any associated domains.

INFORMATION WE COLLECT

We are committed to respecting Your online privacy and recognize Your need for appropriate protection and management of any Personal Information You share with us. We collect various types of personal information, including but not limited to your full name, mobile number, email ID, and address proof. This information is essential for us to provide and customize our services to meet your specific needs, ensuring a seamless and secure user experience.

Additionally, we may collect Tracking Information such as your device’s IP address and Device ID when connected to the Internet. This information may include the URL that you came from and your computer or device browser information, all associated with your interaction with the Website.

This privacy policy also applies to data we collect from users who are not registered as members of this Website, including browsing behavior and pages viewed. We only collect and use information from you that we consider necessary for achieving a seamless, efficient, and safe experience customized to your needs, including:

– Enabling the provision of services opted for by you.

– Allowing you to view content of interest.

– Communicating necessary account and service-related information.

– Providing quality customer care services.

– Compliance with applicable laws, rules, and regulations.

You have the option not to divulge specific information that you do not wish for us to collect, store, or use. You may also choose not to use a particular service or feature on the Website and opt-out of any non-essential communications.

Transacting over the internet has inherent risks which can be avoided by you following security practices yourself, such as not revealing account/login related information to any other person and informing our customer care team about any suspicious activity or if your account has been compromised.

OUR USE OF YOUR INFORMATION

Your information is utilized to deliver and enhance the services we offer. This includes personalization, communication of important account and service-related updates, compliance with legal obligations, and ensuring high-quality customer care services. We may use tracking information, such as IP addresses and Device IDs, to identify users, gather demographic data, and improve our services.

For more details about the nature of such communications, please refer to our Terms of Service. Further, your data and Sensitive Personal Data may be collected and stored by Us for internal record.

We will not sell, license, or trade Your personal information. We will not share your personal information with others unless they are acting under our instructions or we are required to do so by law.Information collected via Our server logs includes users’ IP addresses and the pages visited; this will be used to manage the web system and troubleshoot problems. We also use third-party analytics, tracking, optimization, and targeting tools to understand how users engage with our Website so that we can improve it and cater personalized content/ads according to their preferences.

HOW INFORMATION IS COLLECTED

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. If the same is not identified to you, you have the right to request the Company to elucidate the purpose of the collection of said personal information, pending which you shall not be mandated to disclose any information whatsoever.

We will collect and use your personal information solely to fulfill those purposes specified by us, within the scope of the consent of the individual concerned or as required by law. We will only retain personal information as long as necessary for the fulfillment of those purposes. We will collect personal information by lawful and fair means and with the knowledge and consent of the individual concerned.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

COOKIES

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. By continuing to browse the site, you are agreeing to our use of cookies. Cookies contain information that is transferred to your computer’s hard drive. You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We employ cookies on our website to enhance your browsing experience. These cookies serve various functions, such as allowing you to log in securely, counting the number of visitors, personalizing content, and making our website more user-friendly. You can manage your cookie preferences through your browser settings; however, please note that disabling cookies may affect certain website functionalities.

Please note that third-parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

GOOGLE ANALYTICS

We use Google Analytics to gain insights into user interactions with our content and improve our services. Google Analytics may collect data like IP addresses and user behavior. This information helps us enhance our website’s functionality and user experience. For more details, you can refer to Google’s privacy policy. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate any IP addresses with any other data held by Google. By using this website, all visitors consent to the processing of data by Google in the manner and for the purposes set out above. [Google’s Privacy Policy](https://policies.google.com/privacy).

EXTERNAL LINKS ON THE WEBSITE

Please be aware that our website may contain links to external websites or resources. We cannot control the privacy practices of these external sites. When you click on such links, you will be subject to the privacy policies of those websites. We recommend reviewing the privacy policies of external sites before disclosing any personal information.

YOUR RIGHTS

As a user, you have specific rights regarding your data. You can request access to your personal data, request corrections to inaccuracies, withdraw your consent, object to data processing, and lodge complaints with relevant supervisory authorities. To exercise these rights, please contact our Customer Support Desk at hello@primefinserve.com. Where you hold an account with any of our services, you are entitled to a copy of all personal data which we hold concerning you. You are also entitled to request that we restrict how we use your data in your account when you log in.

DATA BREACH NOTIFICATION

In the event of a data breach involving your personal information, we will make reasonable efforts to notify you promptly in accordance with applicable data protection laws and regulations. You will be informed of the nature of the breach, the likely consequences, and the measures we are taking to address it.

CHILDREN’S PRIVACY

Our services are not intended for children under the age of 18. We do not knowingly collect or solicit personal information from children. If you believe that we have collected personal information from a child, please contact us at hello@primefinserve.com, and we will take steps to delete that information.

INTERNATIONAL DATA TRANSFERS

If we transfer your personal information outside of India, we will ensure that appropriate safeguards are in place to protect your information, as required by applicable data protection laws.

RETENTION PERIODS

We retain your data only for as long as necessary for the purposes outlined in this policy. The duration of data retention may vary depending on the type of data and its intended use. Once the purpose for data collection is fulfilled, we securely delete it in accordance with our data retention policies.

USER RIGHTS

As a user, you have rights regarding your data. You can request access to the personal data we hold about you, make corrections to any inaccuracies, or request the deletion of your data (the “right to be forgotten”). To exercise these rights, please contact us using the information provided in the “Contact Us” section.

DISPUTE RESOLUTION

Any disputes related to privacy will be resolved through arbitration or legal processes in accordance with the laws of India governing this Privacy Policy.

LEGAL JURISDICTION

This Privacy Policy is governed by the laws of India, without regard to its conflict of law principles.

LANGUAGE CLARITY

This Privacy Policy is written in clear and plain language, easily understandable by a general audience.

CONSENT MECHANISM

You can provide and withdraw consent for data collection and processing at any time. Instructions for doing so are available in the “Contact Us” section.

CONFIDENTIALITY

You acknowledge that certain information on our website is confidential and may not be disclosed without our prior written consent. We treat your information as confidential and do not share it with third parties unless required by law or authorities. While we employ industry-standard practices to protect your privacy, please understand that there might be situations where your personal information is disclosed to government or law enforcement agencies.

EXPLICIT CONSENT

We, Prime Finserve, are committed to safeguarding your privacy. By using our website or services, you explicitly consent to the collection and use of your personal information as described in this Privacy Policy.

DATA SECURITY

We employ robust security measures, including data encryption, secure server hosting, and stringent access controls, to protect your data from unauthorized access, disclosure, alteration, or destruction. Your security is our top priority, and we regularly review and update these measures to ensure the safety of your data.

DATA RETENTION

We retain your data only for as long as necessary for the purposes outlined in this policy. The duration of data retention may vary depending on the type of data and its intended use. Once the purpose for data collection is fulfilled, we securely delete it in accordance with our data retention policies.

THIRD-PARTY SERVICES

We may integrate third-party services or analytics tools on our website to enhance your experience. These services may collect data about your interactions with our site. Please be aware that these third-party services have their own privacy policies. You can review their policies by following the provided links.

OTHER INFORMATION COLLECTORS

Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our Website or other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. To the extent that we use third-party advertisers, they adhere to their privacy policies. Since we do not control the privacy policies of the third parties, you are subject to ask questions before you disclose your personal information to others.

OUR DISCLOSURE OF YOUR INFORMATION

We may host surveys for survey creators on our Website who are the owners and users of your survey responses. We do not own or sell your responses. Anything you expressly disclose in your responses will be disclosed to survey creators. Please contact the survey creator directly to better understand how they might share your survey responses.

Information collected will not be considered sensitive if it is freely available and accessible in the public domain or is furnished under the Right to Information Act, 2005, any rules made thereunder, or any other applicable law.

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting and foregoing), we may be forced to disclose information to the government, law enforcement agencies, or third parties. Therefore, although we use industry-standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications would always remain private. We do, however, assure you that any disclosure of your personally identifiable information shall be personally intimated to you through an email sent to your provided email address.

As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed:

EXTERNAL SERVICE PROVIDERS

There may be several services offered by external service providers that help you use our Website. If you choose to use these optional services and disclose information to the external service providers, and/or permit them to collect information about you, then their use of your information is governed by their privacy policy.

LAW AND ORDER

We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud, and other rights. We can (and you authorize us to) disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

ACCESSING, REVIEWING, AND CHANGING YOUR PROFILE

Following registration, you can review and change the information you submitted at the stage of registration, except Email ID and mobile number. An option for facilitating such change shall be present on the Website, and such change shall be facilitated by the User. If you change any information, we may or may not keep track of your old information. We will not retain in our files information you have requested to remove for certain circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Such prior information shall be completely removed from our databases, including stored ‘back up’ systems. If you believe that any information we are holding on to you is incorrect or incomplete, or to remove your profile so that others cannot view it, the User needs to remediate, and promptly correct any such incorrect information.

SECURITY

We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by members inside and outside the Company. We follow generally accepted industry standards to protect the Personal Information submitted to us and information that we have accessed.

However, as effective as encryption technology is, no security system is impenetrable. Our Company cannot guarantee the security of our database, nor can we guarantee that information you provide won’t be intercepted while being transmitted to the Company over the Internet.

SEVERABILITY

Each paragraph of this Privacy Policy shall be and remain separate from and independent of and severable from all and any other paragraphs herein, except where otherwise expressly indicated or indicated by the context of the agreement. The decision or declaration that one or more of the paragraphs are null and void shall not affect the remaining paragraphs of this privacy policy.

AMENDMENT

Our Privacy Policy may undergo changes over time. The most current version will always be available on our website, and any amendments will be considered accepted by users through their continued use of the Website.

CONSENT WITHDRAWAL, DATA DOWNLOAD & DATA REMOVAL REQUESTS

To withdraw your consent, or to request the download or deletion of your data with us for any or all our services at any time, please email us at hello@primefinserve.com.

CONTACT INFORMATION

If you have any questions, concerns, or requests related to your privacy or this Privacy Policy, please do not hesitate to contact our Customer Support Desk at hello@primefinserve.com. Additionally, our physical address is available upon request for traditional mail correspondence. Your privacy matters to us, and we are committed to addressing any inquiries promptly.